↘ Trajectory Stage
Declining Creators
Downward trend confirmed — review existing commitments
These creators show confirmed downward momentum. Scores are falling, conviction is declining, and engagement metrics are weakening. Not all Declining creators are poor investments — some are recovering or pivoting — but existing commitments should be reviewed.
Talent Manager Action Guidance
How to use this data in practice
1
Audit existing partnerships. If you have active deals with Declining creators, review campaign performance and consider whether to renew.
2
Don't panic-cancel. Short-term dips can precede pivots. Review posting cadence changes and content strategy shifts.
3
Declining creators with low volatility scores are more predictable — gradual decline is less risky than volatile drops.
4
Opportunity play: some brands use Declining stage to negotiate deep discounts on influencers expected to recover. High risk, potentially high reward.
Declining Leaderboard
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| # | Creator | Score | Conviction | Category | Brand Safety | Volatility | 7-day |
|---|---|---|---|---|---|---|---|
| Loading creators… | |||||||
ⓘ Trajectory stage and scores updated daily. Data reflects the most recent scoring run. Methodology →