πŸ” Trajectory Stage

Peak Creators

Maximum reach, maximum price β€” use for brand safety, not efficiency

Peak creators have the largest engaged audiences on the platform. Scores are high and stable. Ideal for brand awareness campaigns requiring maximum reach and credibility. Note: efficiency per pound spent is lowest at Peak β€” budget accordingly.

Talent Manager Action Guidance
How to use this data in practice
1
Use for brand awareness, not performance. Peak creators command premium rates; optimise for reach and association.
2
Watch for plateau signals. A score stuck above 80 for 30+ days with flat velocity often precedes Declining reclassification.
3
Negotiate long-term contracts now if you expect the creator to retain this stage β€” locking in rates protects against further increases.
4
Brand safety is highest here. Peak creators are typically in the public eye and have established content standards.
Other stages: 🌱 Emerging ⚑ Accelerating β†˜ Declining
Peak Leaderboard
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# Creator Score Conviction Category Brand Safety Volatility 7-day
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β“˜ Trajectory stage and scores updated daily. Data reflects the most recent scoring run. Methodology β†’